We’ve heard and most of us have seen the strength of African American women. The ability to effortlessly take care of home, work and still look stylish. We see this in movies, television shows, talk shows and in everyday life. They are at the forefront of style, trends and American culture.
Recently in Atlanta there was a natural hair show. Thousands of women flocked to see what new products were new in this industry. African American women are a complete niche market. From hair, to clothes to shoes and shows, there is virtually every market that can reach theses strong women.
What are companies doing to speak to them? Is it a good representation? African American women are a great influence in the lives of their families, friends, community and anyone that is playing close attention (and that should be everyone). If the hair industry, from mom and pops to top brands realize the importance of African American women, shouldn’t you?