In a bid to draw multi-lingual viewers to view most of their content online, DirectTV has curated YAVEO. The service, which isn’t available outside the U.S., will stream TV shows, on-demand movies, children, and sports programming over the internet to PCs, MACs, and Android-devices. A price tag of $7.99 monthly without the requirement of a DirectTV subscription ensures it will be a hit among its target audience.
AT&T is awaiting approval for is $48.5 billion acquisition of Direct TV; The purchase is being used to expand its pay-TV, internet, and wireless service throughout Latin America. Direct TV owns 41% of Sky Mexico–Mexico’s largest satellite TV provider.
Internet-TV based packages give customers expanded options as more people begin to watch content via personal computers and increasily, mobile devices. As major companies seek to grow, they are looking to cross-cultural, dense markets to secure new footing. YAVEO sits among of growing list of pay-TV services that target segmented, multi-cultural customers.