For years, McDonald’s, Burger King, Chick-Fil-A have all been dominate forces in the breakfast game. Recently, others have been testing the market. Taco Bell, Wendy’s and Popeyes have expanded some of their locations to include breakfast items.
Taco Bell recently launched breakfast with a Waffle Taco, A.M. Crunchwrap and A.M. Griller, along with other items. Wendy’s breakfast list includes a Mornin’ Melt Panini, an Artisan Egg Sandwich and a Honey Butter Chicken Biscuit. Popeyes’ extended menu serves up grits, country fried steak biscuit, and of course their signature Louisiana’s Best Chicken Biscuit.
While they may still be in test mode, other franchises have made the successful transition into breakfast. Dunkin’ Donuts has expanded their menu to include an assortment of breakfast sandwiches, even some that are targeted to health conscious individuals. One of the fastest growing QSR chains, Subway has made breakfast a part of their day for over three years.
BBDO surveyed 1,000 Millennials about their eating-out habits and attitudes (including their views on some of the most popular QSR and fast-casual restaurants). Among those ages 13 to 29: 18.5% are Hispanic; 14.2% are black; 4.3% are Asian; 3.2% are mixed race or other; and 59.8% are white. According to the research, 60% of Millennial “foodies” eat at fast-food restaurants at least once a week. Millennials use food as a form of self-expression and entertainment. When Millennials likes something, they share it with their world through Instagram, Facebook and Twitter. The same goes for when they don’t like something, everyone will know.
Millennials will share what’s on their mind and they also respect each other’s opinions. The advertising is in but the jury is out…Will Taco Bell, Wendy’s and Popeyes be able to take a slice of the breakfast quiche? Tell us, would you still love them for breakfast?
Kudos to Cheerios for bravely taking a step into the new multiculturalism that already shapes America’s population, but is rarely portrayed in media.
In less than 72 hours, Cheerios’ “Just Checking” commercial racked up 300,000 views on their YouTube channel (now close to 3 Million) and pulled the sheets off of America’s closeted, racist underbelly. Following suit of the other spots in the campaign, “Just Checking” innocently features a child interacting with her parents. The pot-stirring difference appears to be the ethnicities of the multiracial daughter, Anglo-(looking) mom and African American(-looking) dad. So stirred was this pot of discrimination, so visceral the comments left by trolls, that Cheerios decided to disable its comments on this video, proving that with progress does not often come without resistance.
Gawker.com has continued the dialogue on their message boards, where you can read (or chime in) on both sides of this heated and storied debate. Even Ad Age wrote a post on the breakfast cereal that was socially shared more than 600 times within hours of its posting.
Our own Shaherra Rolen commented that for the first time in recent memory, she saw a commercial image that resembled her own multi-racial family. She stated:
It’s great to finally see a commercial that is relatable to me, a wholesome family that just happens to be multiethnic. Growing up I didn’t see a lot of mixed people fully represented on television. Even now, the family structure is still shown as two parents of the same ethnicity. I’m so glad to have had my bowl of Cheerios this morning and will do more to support General Mills products.
In your opinion, do you think Cheerios and General Mills took a brave step into the new multiculturalism, or did they try too hard? And how do you think this will affect the casting of future American TV spots?
Justin J. Jordan
June 5, 2013 in ArtistDirector, FOOD, JUSTIN J., MEDIA, TARGET AUDIENCE
Tagged adage, African-American, cheerios, gawker, interracial, marketing, multicultural, multiculturalism, Multiracial, racist, youtube
As the Thanksgiving holiday approaches, there are several organizations who strive to help those in need,Hosea Feed the Hungry and Homeless being one of them. Hosea Feed the Hungry is one of many Atlanta non-profits. They have been named as one of the top charities in Georgia by the Georgia State Senate for their Katrina relief program to over 6,000 hurricane survivors.
Hosea Feed The Hungry and Homeless follows the principle that education and self-help must fortify charity work so recipients learn to break the cycle of poverty. HFTH prevents homelessness by providing rent, mortgage, and utility assistance, financial literacy and GED classes, distribution of school supplies and book bags to children, annual Christmas children’s party, and many more.
Hillshire Farm is proud to sponsor Hosea Feed the Hungry, for another year. “At Hillshire Farm we believe that no one should go hungry, especially during the holiday season. We are proud to partner with Hosea Feed the Hungry and contribute 1,000 lbs. of Hillshire Farm Turkey Smoked Sausage to families in need.” Stated, Daryl Gormley, Hillshire Farm Brand General Manager
What will you do to help your community this Holiday Season? Let the conversation begin.
The true meaning of leadership is service. -Carter G.Woodson
Upward of 10,000 attendees convened in Las Vegas on August 11 – 14 to celebrate heroes in the community at Steve Harvey’s 9th Annual Hoodie Awards celebration. The weekend is a chance for community business owners and leaders to feel like celebrities as they’re honored in categories ranging from “Best Barbershop” to “Best Community Leader.”
IMAGES USA has coordinated the Hillshire Farm sponsorship of the “Best Soul Food” category for 5 years running, and this year’s winner (determined by public online voting) is Croaker’s Spot from Richmond, VA.
Croaker’s Spot prides itself on both traditional and nontraditional soul food, boasting a robust menu with items ranging from classics like Macaroni & Cheese and Fried Chicken to deep Louisiana dishes like Kielbasa Po’Boys and Bourbon Street Pasta. Other nominees included MacArthur’s (Chicago,IL) This is It BBQ& Seafood (Atlanta, GA) and Beans & Cornbread (Detroit, MI).
Hillshire Farm congratulates all restaurants on their nominations, and most of all Croaker’s Spot for being deemed the best soul food in the nation!
Hillshire Farm returns to Las Vegas, August 11-14th,for the fifth consecutive year to celebrate Steve Harvey’s Annual Hoodie Awards at the Mandalay Bay Hotel and Casino. As the title sponsor of the “Best Soul Food” category and Freedom Friday Party, Hillshire is excited to bring fun entertainment and great food for another year.
This year,brand ambassador Chef Jamika will join the Hillshire Farm festivities and show off her flavor- filled recipes and cooking tips at the Nielsen Expo cooking seminar. Chef Jamika is a television and personal celebrity “Top” chef who over the past 8-years has gained a loyal following through her hit TLC show “Home Made Simple.” Chef Jamika is excited to share her great Hillshire Farm product recipes and meal ideas with the Las Vegas community, patrons and attendees of the 9th Annual Steve Harvey Hoodie Awards.
Steve Harvey founded the Hoodie Awards in 2001 as a way to honor the nation’s best non-traditional small businesses, educators and community leaders for their contributions in various categories including best high school, car wash, and soul food restaurant to name a few.
Sara Lee North America Retail, the parent company of Hillshire Farm, values their partnership with Steve Harvey who shares in their commitment to community service and outreach.
For information on Hillshire Farm and Chef Jamika’s great recipes, visit www.hillshirefarm.com/mamaskitchen
While MCM.com’s editor is dating herself by referencing Wendy’s iconic “Where’s the Beef,” campaign, that’s the question many fast-food enthusiasts were asking themselves last week when a class action lawsuit was filed accusing Yum Brands’ Taco Bell of false advertising for claiming to use “seasoned beef” or “seasoned ground beef” in its fare, and instead serving “taco meat filling,” while the remainder consists mainly of “extenders” and other non-meat substances. Yum, indeed!
However, the Yum! Brands has launched a national advertising campaign debunking “Filler-gate” by taking out full-page ads in national and local newspapers to fend off charges made in the suit. In addition, they have launched an online campaign, including YouTube [see video above], Facebook and Twitter.
The ad, which is a letter from Taco Bell president Greg Creed, lists the ingredients, once and for all:
“Thank you for suing us. Here’s the truth about seasoned beef. The claims made against Taco Bell and our seasoned beef are absolutely false. The only reason we add anything to our beef is to give the meat flavor and quality. So here are the REAL percentages. 88% Beef and 12% Secret Recipe.” The ad goes on to elaborate on that 12%, saying that the rest consists of water (about 3%), spices (about 4%), and “oats, caramelized sugar, yeast, citric acid, and other ingredients that contribute to the flavor, moisture, consistency, and quality of our seasoned beef (5%).”
Read more and see full ad here.