Category Archives: CLIENTS

Attention Seekers Need Not Apply

Are you an Attention Seeker or Attention Grabber?

Image by: ozpolitic.com

Wow!  I know you’re so proud of your advertising when you see it.  The strategy was well thought out.  You pitched the perfect idea, came up with incredible creative and showed the world the best you have to offer. But there’s one issue…it didn’t go over so well with your target audience.

Why?  Because YOU didn’t ask THEM what THEY wanted!  Sometimes the needs of our target audience somehow takes a back seat when we get so focused on our great concepts and imagined impeccable delivery.  I like to call these people “Attention Seekers”.  There’s no finger pointing and don’t play the blame game.  Someone wants credit for a job well done or for coming up with an idea that will beat out the competition.  We’re all human.

So why not take a step back?  How much time was spent researching your target market?  Are your marketing efforts in line with what they are looking for or did you make their wants fit into your box?

What if a hair care company continuously advertised a shampoo that was “specially designed for curly hair”, but the television commercial showed various women with straight hair holding the bottle.  Would you buy it?  The advertisement screams, “WE DON’T CARE ABOUT REPRESENTING YOU…WE JUST WANT YOUR MONEY!”

If a client feels like they’re an afterthought, misrepresented or disrespected, they know the power of their dollar and will gladly spend it elsewhere.

Be sensitive to your audiences’ needs.  In today’s society when many people change brands like they’re speed dating, it’s important to remember that customers are brand loyal, but not blindly loyal.  It’s time to change from being an “Attention Seeker” to becoming an “Attention Grabber”!

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What NOT To Do in Social Media – IMAGES 2012 Client E-Summit

Continuing to entertain, showcase our in-house talent and encourage our clients/ partners to log on for IMAGES USA’s digital client summit, we have two more teasers giving a preview to one of many topics we’ll cover as we discuss Decoding Digital: Branding in a New Language.

IMAGES USA Would like to invite all clients to join us online on Thursday, March 29th from 10:30AM – 3:30PM EST.

In acknowledgment of the increased influence of the digital space in the ad industry, IMAGES USA has decided to host our first E-Summit. We will share insights on new and innovative ways to reach consumers online, digital strategies, and insights on social media engagement.

*IMAGES USA Clients exclusively

RSVP by sending an email to m.browner@imagesusa.net

Goin’ Digital: IMAGES USA Client E-Summit, March 29, 2012

IMAGES USA Would like to invite all clients to join us online on Thursday, March 29th from 10:30AM – 3:30PM EST.

In acknowledgment of the increased influence of the digital space in the ad industry, IMAGES USA has decided to host our first E-Summit. We will share insights on new and innovative ways to reach consumers online, digital strategies, and insights on social media engagement.

*IMAGES USA Clients exclusively

RSVP by sending an email to m.browner@imagesusa.net

Target Market News Covers Amtrak’s AOR Renewal with IMAGES USA

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IMAGES USA recently announced our AOR Renewal with Amtrak, continuing our longstanding relationship. The story was covered by Target Market News early this week, emphasizing IMAGES USA’s contributions to the Amtrak business over the years. We always enjoy our efforts and relevant news being recognized on any level by peers, and we would like to thank Target Market News for spreading the word around the industry. Kudos!

You can read the full story on Target Market News here

Hosea Feed the Hungry receives 1,000 pounds of Smoked Sausage from Hillshire Farm

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As the Thanksgiving holiday approaches, there are several organizations who strive to help those in need,Hosea Feed the Hungry and Homeless being one of them. Hosea Feed the Hungry is one of many Atlanta non-profits. They have been named as one of the top charities in Georgia by the Georgia State Senate for their Katrina relief program to over 6,000 hurricane survivors.

Hosea Feed The Hungry and Homeless follows the principle that education and self-help must fortify charity work so recipients learn to break the cycle of poverty. HFTH prevents homelessness by providing rent, mortgage, and utility assistance, financial literacy and GED classes, distribution of school supplies and book bags to children, annual Christmas children’s party, and many more.

Hillshire Farm is proud to sponsor Hosea Feed the Hungry, for another year. “At Hillshire Farm we believe that no one should go hungry, especially during the holiday season. We are proud to partner with Hosea Feed the Hungry and contribute 1,000 lbs. of Hillshire Farm Turkey Smoked Sausage to families in need.” Stated, Daryl Gormley, Hillshire Farm Brand General Manager

What will you do to help your community this Holiday Season? Let the conversation begin.

The true meaning of leadership is service. -Carter G.Woodson

Hillshire Farm returns to Las Vegas for Hoodie Awards with Brand Ambassador Chef Jamika

Hillshire Farm returns to Las Vegas, August 11-14th,for the fifth consecutive year to celebrate Steve Harvey’s Annual Hoodie Awards at the Mandalay Bay Hotel and Casino. As the title sponsor of the “Best Soul Food” category and Freedom Friday Party, Hillshire is excited to bring fun entertainment and great food for another year.

This year,brand ambassador Chef Jamika will join the Hillshire Farm festivities and show off her flavor- filled recipes and cooking tips at the Nielsen Expo cooking seminar. Chef Jamika is a television and personal celebrity “Top” chef who over the past 8-years has gained a loyal following through her hit TLC show “Home Made Simple.” Chef Jamika is excited to share her great Hillshire Farm product recipes and meal ideas with the Las Vegas community, patrons and attendees of the 9th Annual Steve Harvey Hoodie Awards.

Steve Harvey founded the Hoodie Awards in 2001 as a way to honor the nation’s best non-traditional small businesses, educators and community leaders for their contributions in various categories including best high school, car wash, and soul food restaurant to name a few.

Sara Lee North America Retail, the parent company of Hillshire Farm, values their partnership with Steve Harvey who shares in their commitment to community service and outreach.

For information on Hillshire Farm and Chef Jamika’s great recipes, visit www.hillshirefarm.com/mamaskitchen

Gentleman Jack Art Beats + Lyrics tour returns to its birthplace of Atlanta!

Tomorrow, July 29th Gentleman Jack Art Beats + Lyrics tour will be returning to its birthplace of Atlanta, Georgia at the popular Compound Nightclub with a fresh new look, awesome talent and national recognition.

Gentleman Jack Art Beats+Lyrics (AB+L) is a multi-media fusion of urban art, photography, live music, dancing, and the original themes of hip hop.GJ AB+L is coming off a phenomenal year after expanding to 10 markets, receiving national coverage from VIBE Magazine and other various media outlets.

“Gentleman Jack Art, Beats + Lyrics is more than just another rap show—it’s a hip-hop experience.”VIBE Magazine

AB+L offers a variety of cutting edge visual artists from around the nation – hip hop pioneer Enie Paniccioli, Flux, Dax, Mad Clout, Miya Bailey, Greg Mike, Chris Hobe, Maurice Evans, Fabian The Occasional Superstar, co-producer Dubelyoo and many more!

Live musical acts including: Alternative hip-hop collective Sore Losers, refreshing and critically acclaimed female soul group KING, and a live band will rock out with a surprise performance from southern classic hip-hop duo 8 Ball and MJG. Additional tunes will be provided by DJ Lord of Public Enemy, DJ Jelly, DJ Apple Jack King and other special guests.

The event is free and open to the public 21years or older!

To register,please visit www.gentlemanjackabl.com