The cost for a :30 ad during this year’s Super Bowl was $3.8 million, compared to $2.1 million in 2003 and $850k in 1993. Just to be clear, for a :30 Sunday Night Football ad the cost is $545,142 and for a Wednesday American Idol, it’s $340,825. If you’re going to spend that much money, why not put your best foot forward?
The ads in this year’s Super Bowl were not short on celebrities including Bar Rafaeli, Usher, Amy Poehler, Stevie Wonder, Zoe Saldana, and The Rock. Of course many advertisements are able to become water cooler talk, good, bad or indifferent. Like the one “Sexy Meets Smart”, we see a “sexy” model kissing a “smart” guy. Hmmm. Or, “Prom” where a father tosses his son the keys to his car, and the son now has the confidence to kiss the prom queen and in turn gets a black eye from the prom king. But hey, it was nostalgia for those who might have wanted to kiss that special someone but couldn’t muster up the confidence.
What had the best ad in my opinion?
The ad that tugged at my heartstrings and pulled me in. Paul Harvey’s “So God Made a Farmer” kept me enticed with sound words that personified crystal clear imagery. I was moved by the touching shots of the hard work farmers put in from before dawn to well after dark. Of course throughout the commercial we see photos of a truck. Only at the it’s revealed that the truck is a Dodge Ram. It wasn’t an in-your-face commercial but appealed more to hard working citizens and their dependability, like the Ram.
Tell us, who’s YOUR Super Bowl ad winner?