Then a video is worth a million!
“A picture is worth a thousand words”. This saying has been time tested, tried and true. Companies use photos to sell their product or service. How many billboards did you see on your way to work today? Did you see the one for healthcare or the hospital with a photo of a doctor? What about the one with the beautiful beaches with a couple sitting in lounge chairs. Maybe you saw the one with a photo of a university, their school logo and students walking and smiling with backpacks on.
Each of these “pictures” tells a story. It could be to have this particular facility as your healthcare provider or hospital of choice. Or the beach billboard may show a great place for a relaxing getaway. The university photo may scream “Attend to this school! It’s a great place for students to learn and have fun.” Regardless, the company is hoping to get their message across to their target audience.
With technology changing so quickly and social media growing with every blink, there is yet another way to capture the attention of your audience…Video! It is used to show everything from the winning field goal kick to fixing a leaky faucet. Companies have now found using video as the new wave in their marketing effort.
Videos can be imprinted (or embedded) on the company website, posted on YouTube, or shared on Facebook and Twitter. The great thing about videos, you’re able to clearly express your message. There are also tracking tools to see how many views you get and how effective it is.
In order to not only grab your target’s attention but make them want to share/recommend/like the video, think outside the box and start getting comfortable being uncomfortable. You can use a 30 second testimonial or “Here’s why you should choose us” ad. Have fun and be creative. Remember, you only have a short time frame to get the attention of your audience. Make it memorable and make it count!