I have something to say. Yes, it’s important, but how will it apply to you? How strong is the message and why would you want to hear it? It’s true that what I have for you is vital to the growth of your business, but how am I going about getting the message to you?
It all starts with knowing your target audience. This point has been stressed over and over. Let’s explore it it once again, but from a different perspective this time. If you want the most bang for your buck, meaning if you want to reach the majority of your audience at one time, go to where they are. You wouldn’t look for a basketball player at a polo match. It seems so simple, but yet this detail is commonly overlooked.
How many times have you seen a commercial that just didn’t seem to fit the station or show? It’s like showing women’s feminine products on an all sports television station. While women do watch sports, you will probably capture more of your audience on WE TV or on Oprah’s channel, OWN.
Your commercial may not be one size fits all. Is your product? Do only men of a certain race shave? Do all women use the same type of shampoo? What you want to convey to your audience is important. How you convey it is even more important. Here are some questions to remember:
* What appeal do you want to have and how do you want your target audience to respond?
* How relatable is your marketing effort to your target audience? (something that is familiar to them)
* How realistic is your approach? (Target audience picturing themselves in the need for your product/service)
* Are you using the right avenues? (Tv, print, radio, billboards, social media)
* Are you at the right place at the right time? (Radio commercial for quick carryout meals at a restaurant between 5-7pm)
Although what you’re saying is important, how you’re delivering the message is the difference between having a video online and one going viral.