There are some things in life we can wait to fix. For some it may be a leaky faucet, for others it could be the AC in their vehicle. But there are a few things that are a must-fix-right-now deal. As it turns out, for most people their cell phone is an absolute necessity.
Why is it that people need their phones so bad? What would make them back track to their home in Atlanta traffic during morning rush hour because they forgot it? How great is the marketing that it is a MUST to get fixed? Smartphones aren’t just used for making calls and listening to music, they have become an indispensable marketing and communications tool.
When your business can rise and fall at the click of a button, it is imperative to stay on top of what’s going on. What are people saying about your business? What are the new trends? How competitive are you really? Before you answer, think about it. Will you wait until you get to your office, boot up your computer and have a cup of coffee? This is the instant age! You can answer urgent emails, Facebook company events, Tweet the progress of your business and stay professionally connected with LinkedIn…all from your smartphone.
By now most of us know the importance of social media, but how many understand its power? BET’s 106 & Park and ESPN shows have live twitter feeds. This is their way of connecting to their audience and allowing them to become an active part in the discussion. Conversation picks up momentum, great ideas are formed and change happens, in real time. Your phone is the gateway to building your successful brand. Not only are you staying connected, you’re validating the significance of your business, 140 characters at a time.