Multicultural Tech Startup Seeks Next Step In Social Media’s Evolution From Pastime to Productivity

Continuing the trend of Millennials establishing themselves as innovators and drivers of the economy, a cause-driven tech startup aims to optimize collaboration in social media through their goal-sharing app zuggol.* IMAGES is happy to see young entrepreneurs from our community making the most of the digital age. Kudos!

True to Millennial form, Zuggol is a cause-driven startup ran by a young group of multicultural entrepreneurs in the Tech-heavy San Francisco Bay Area. Learn more about the Social Media-savvy founders here.

The Digital Age is heavily focused on collaboration and sharing, between brands and users alike; sites like Facebook are built on the fundamental belief that humans are naturally social and love sharing our experiences with others. Since not every experience can be shared in person, we do our best to capture our them through photos (which has evolved to create apps like Instagram), video (YouTube) and across a number of similar platforms. Really, we’re just super-evolved versions of the cavemen who documented their experiences through wall paintings, or ancient Egyptians who used hieroglyphs.

Dating back to the dawn of man (cue 2001: A Space Oddyssey-theme music), we’ve had the urge to show others where we’ve been, and we’ve gotten much better at it over the years; now we also update our friends on where we are through apps like Twitter, Foursquare, or Highlight; we also express who we are by showing where we’re going and what we believe, and we love collaborating with our peers through sharing knowledge/ info/ resources that can help us each toward a common goal.

So which mediums truly optimize this experience by helping us along the way?

Enter zuggol, a platform based on the belief that a key to achieving goals is making them fun, having support, and sharing them with friends for motivation. Currently undergoing final testing and tweaks, the first version of the app is scheduled to hit the market for download late summer/ early fall 2012.

The platform will consist of five sectors: Education, Music, Fashion, Fitness, and Fun. Once goals are established, progress within each sector can be followed by friends, encouraging resource/information sharing to help users reach each milestone along the way. From starting a small business to training for a marathon, zuggol aims to help out and give Social Media a boost in its transition from a pastime to a truly productive endeavor. Stay tuned!

* On zuggol: Yes, the app is all lower-case (capitalize when referring to the company) and it seems hard to pronounce. You can help influence one of those concerns by voting on the app’s pronouncement here– they’ll even plant a tree for every 100 votes!

How do you use Social Media? Just for a fun pastime, as a resource for optimizing productivity, o a little bit of both? We want to hear from our readers! Comment below or Tweet us @IMAGESUSA. We will make sure to check back for an update on the success and engagement of zuggol.


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