On Monday morning, Jay-Z (Artist/ Businessman/ Mogul) and Budweiser announced a partnership that will bring a two-day music festival to Philadelphia and raise funds to benefit United Way. Titled “Made In America,” the weekend of festivities will include three stages and up to 30 performers. A 2009 Yankelovich study showed that 80% of African Americans wish brands would do more to address issues within their communities, and more than half (53%) are more likely to purchase from brands that demonstrate this kind of commitment; United Way addresses education, homelessness and health inequities – all plights of lower-income multicultural communities – meaning Budweiser likely stands to benefit greatly through long-term brand affinity. Kudos to Jay-Z and Budweiser!
Do your favorite brands support the community? Whether yes or no, how does this affect your perception of the brand? Weigh in below or Tweet us @IMAGESUSA