Though I wish I could use every single key finding in this research as irrefutable empirical ammunition to further my quest for creative appreciation (“Feed the creatives!” is what we always say at IMAGES), I do have slight reservations regarding the methodology.
I suppose I should start by pointing out some of that surveying the United States, Japan and three European countries (UK, Germany, France) doesn’t quite seem to live up to the “global” label by my estimation, but I’m not a research specialist so what do I know? Maybe the number crunchers just see the world as one big pot of soup and believe that tasting five spoonfulls or so reveals the flavor of the entire pot. That might work for one specific demographic, but when your demographic is allegedly the entire human race? Wait, what? We can infer the entire African and South American continents’ creative dispositions through the five countries surveyed? Oh, ok.
My brain began to melt when I tried to rationalize this, so I consulted with Dr. Juan Quevedo, our Director of Market Research (also known as “the REAL most interesting man in the world”) for some clarity. Dr. Q agreed that perhaps the conclusions were a bit drastic, particularly considering the neglect of tech-heavy countries like India and China (it seems likely that they would have swayed the numbers one way or another).
Furthermore, the report is a bit incomplete, considering it isn’t segmented by age or industry and one would assume there is a generational gap in dispositions toward creativity. Then again, the study is conducted by Adobe – one of the world’s leading suppliers in creative software – and their ulterior motive was obviously not to provide deep insights into the social fabric of the world, but rather to find more reasons to SELL SELL SELL (Conveniently enough they recently launched a new product).
Despite these concerns and flaws however, I regard the conclusions in the study as a legitimate indicator of a societal pattern.