Today’s food for thought draws inspiration directly from an ancient Roman orator, and is brought to you by IMAGES USA Marketing Director Jafet Ramírez. Enjoy!
In an article from Scott Monty, Global Digital & Manager at Ford Motor Company, he quotes Cicero, the Roman statesman and orator, as the base for his day-to-day decision making at the company.
The quote from more than 2,000 years ago goes, “If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.”
Isn’t this what we set out to do every day as we go about designing our strategic plans for our communication initiatives? Maybe?
According to Geoscape / US Census Bureau data, from 2000 to 2009, Asians, Blacks & Hispanics accounted for 82% of population growth; Hispanics led the group with 51% of the growth! While studying Nielsen, projections to surpass $2.5 trillion in consumer spending of these groups are right upon us.
If your company is effectively thinking the thoughts, feeling the feelings and speaking the words of African American, Hispanic and Asian segments from POS to outbound / inbound marketing activities, kudos; if not, now is the time to begin building your brand (brands) to fully benefit from the cumulative wealth growth of these segments. Reaching Multicultural Markets to meet Cicero’s expectations requires expertise and in-depth insights of the targets to be addressed; the good news is that there is plenty of professional talent available and ready to help steer your organization in the right path.
Do your favorite brands have Cicero’s concept down? Weigh in below or Tweet us @IMAGESUSA