On February 1st, President Barack Obama took to YouTube and Barackobama.com to announce the creation of his new African Americans For Obama group. In yet another groundbreaking campaigning move, the POTUS is staying ahead of his competitors by continuing to find innovative ways to utilize the digital space. Watch the video below.
According to the original story on Barackobama.com, this group is a channel of support for Obama’s reelection, encouraging “volunteering or joining your local neighborhood team as a Black Business Captain, Congregation Captain, Barber Shop & Beauty Shop Captain, or HBCU Organizer.”
Something that stands out when clicking the video is its low number of views. As of about 1PM EST on February 2nd, the video had only amassed roughly 25,000 views despite going live one day before the official announcement. Sure, 25,000 views in a couple of days is nothing to scoff at, but with 215,000 YouTube subscribers, 12.2 million Twitter followers, 25 million Facebook likes and the job title “President of the United States of America,” one would expect a larger response. Perhaps the Obama promotional/campaign team decided to limit the scope of the promotional efforts since the video was directed to one ethnic group? As always, we’re open to feedback and opinions.
Will you join in on the effort to support Barack Obama’s reelection? Are you just about sick of this guy? What are your thoughts on his presence in the digital space? Weigh in!