eMarketer expects U.S. online advertising spending to reach $31 billion in 2011. How much of that is spent targeting U.S. Hispanics? Industry figures show it at only $200 million in 2011, a mere 0.65% of the total investment in U.S. online advertising, according to an article in MediaPost’s “Engage: Hispanics.”
Woefully low, even if you’re only targeting Spanish-dominant Hispanics. This has to change in 2012 as studies continue to show Hispanics prevalence for on-line from both traditional and mobile/tablet platforms.