“When it comes to being healthy, Hispanics have several things going against them: language and cultural barriers, lack of access to preventive care and lack of health insurance. But there is another, lesser-known barrier that prevents them from living healthier lives: lack of online health information in Spanish.” So says Lee Van in his MediaPost article about the lack of Spanish-language health content.
In the past 12 months, usage of health websites skyrocketed among the bilingual and Spanish-preferring online Hispanics. As a result, more than half of all online Hispanics visits a health site each month.
Growth in health site visitation by segment September 2010 – 2011
English Preferring: 25%
Spanish Preferring: 35%
All Hispanics: 32%
Percent of given segment that visited a health site in September 2011
English Preferring: 53%
Spanish Preferring: 51%
All Hispanics: 52%
Further, the study showed that Hispanics often prefer English content and mistrust Spanish content because Spanish-language sites are often little more than literal translations of English content. In fact, only 3% of respondents found Spanish sites more trustworthy and useful than those in Spanish.