CAB Launches African American Research Site

Screenshot of Website

The Cabletelevision Advertising Bureau will unveil a new research site focusing on African American demographic, viewing, and purchasing habits this week.

The site, reachingblackconsumers.com, will be looking to target advertising agencies for information on the African-American consumer, according to Cynthia Perkins-Roberts, CAB vice president of multicultural marketing & sales development. The comprehensive site features a comprehensive overview of the African-American consumer at a time when the media is developing more content to reach that audience.

Be sure to visit, www.reachingblackconsumers.com when you have a moment!

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