Talk about a redemption song… or maybe a redemption jingle? The internet has been buzzing since Monday about the homeless gentleman with the “gift of a golden voice” who was discovered by a Columbus Dispatch reporter who read his handwritten sign as he panhandled on a Columbus, Ohio highway.
Since the Dispatch reporter posted the video he took of Williams to YouTube, the former voiceover talent has become a media sensation, amassing an incredible 11 million YouTube views of the Dispatch video since Monday and garnering interviews on major network morning shows. In addition to being offered a house and job by the Cleveland Cavaliers, Williams will lend his voice to a new ad for Kraft Foods that will debut Sunday night during the telecast of the Kraft Fight Hunger Bowl in San Francisco. From AdAge:
“Like many others, Kraft Macaroni & Cheese and our ad agency was moved by Ted Williams’ story,” Kraft spokeswoman Lynne Galia said in an email. “His amazing voice is perfectly suited to our campaign. We were in the middle of making our TV spots and in a unique position to help Ted use his great voice to gain employment.”
Kudos to the minds at Crispin, Porter & Bogusky and Kraft Mac & Cheese for turning a good story into a great one. Brings warmth to your heart, doesn’t it? Read more of the AdAge story here and see video of Williams united with his 90-year-old mother here. (NSFCB – Not Safe For Cry Babies)
Photo Credit: Columbus Dispatch