Did you know that seven out of ten new hybrids sold in the United States are Toyotas? Neither did we!
It’s an amazing statistic and it’s a statement that speaks directly to the fact that Toyota has long been a leader in the world’s gradual shift toward a kinder, gentler planet. To that end, Toyota recently launched the Toyota Green Initiative (TGI), an “environmental stewardship program designed to empower and educate Historically Black Colleges and University (HBCU) students and alumni” on the benefits of adopting a greener and more sustainable lifestyle.
Supporting the Toyota Green Initiative are Coalition Members, a collective-based alliance of diverse voices including eco-conscious national thought leaders, influencers and celebrities dedicated to moving communities forward. With the help of Coalition Members like actor and activist Lance Gross of the TBS sitcom House of Payne, Toyota is focusing their green efforts on those most receptive to preserving our planet for the future: African-American millennials.
“The Toyota Green Initiative is an extension of our key focus to support educational and environmental programs and provides our future leaders the tools and resources to be environmental stewards in local communities,” said Jim Colon, vice president of Toyota product communications for Toyota Motor Sales, U.S.A., Inc. “Continuously working towards sustainable mobility, Toyota strives to preserve the natural environment and establish systems to provide a brighter future for coming generations.”
The Toyota Green Initiative provides a two-tiered program intended to mobilize college students and alumni to go green, including the content-rich website and through mobile tour sponsorships of the CIAA (Central Intercollegiate Athletic Association) and the BET Black College Tour with a fully-immersive educational experience leveraging unique elements of ToyotaGreen.com. The tour will feature a simulated recycling center and energy-efficient monitors centered around an 18-foot tree installation built of sustainable materials, powered by a solar generator.
The interactive website provides easy cost-saving tips on going green, eco-conscious articles, videos, campus events and volunteer programs. On the site, students are asked to commit to the Promise Drive, secure personal commitments from site visitors on the reduction of their ecological footprint and adoption of a green living philosophy.
The Coalition Members will host Green Lectures on select CIAA campuses and also serve as mentors and judges of the Toyota Green Initiative Contest. To enter to win a one-year lease on a new 2011 Toyota Prius and a tree park for their campus, students must take the Promise Drive and register by submitting a plan at Toyota Green Initiative site that will restore, improve or sustain the environment at their local campus or campus’ community.
To learn more about the Toyota Green Initiative, please visit www.ToyotaGreen.com.