This weekend, The One Club, the world’s foremost non-profit organization devoted to promoting creative excellence in the advertising industry, brings its genius Creative Boot Camp to Atlanta’s HBCU’s students and the IMAGES Creative Team is honored to be a part of it! Self-proclaimed “‘keeper of the flame’ for advertising creatives,” the One Club’s Creative Boot Camp offers students from multicultural backgrounds a hands-on experience with advertising, showing them the tools necessary to pursue a career in the field.
Representing the IMAGES Creative department, Creative Director Shawn Arthur, Copywriter Cecil Cross, and Senior Art Director Justin Jordan will work with students from Morehouse College, Clark Atlanta University and Spelman College, to introduce them to the art of conceptualizing and building a campaign for a real client from the ground up. The four-day event is led by creative directors and designers from across the US, as well as Atlanta’s own agencies such as IMAGES USA, BBDO, Brunner Works and JWT, culminating with student presentations on November 14.
The Camp debuted last January in New York with the goal of introducing the next generation to the real world of advertising. The program was created for future advertising and design creatives and is run by creatives currently working in the industry. By utilizing Facebook and Twitter, The One Club is generating a following of fans and would-be student participants.
The IMAGES Creative team and other industry professionals will serve as mentors for the AUC student teams, providing tips and advice as they move through the creative process behind developing an ad campaign. Students from The Creative Circus and SCAD are also participating to help the teams bring their final ideas to life.
“We are very excited to travel to Atlanta this November and to meet the students of the AUC,” said Mary Warlick CEO of The One Club. “The goal of The One Club Creative Boot Camp is to inspire the students by introducing them to new opportunities in the world of advertising. What we often find though, is that the students in turn, inspire us with their spirit, energy and passion for creativity.”