African Americans, Women and Southerners Talk + Text The Most in the U.S.


According to Nielsen, the media measurement service, African Americans use the most voice minutes – on average more than 1,300 a month. Hispanics are the next most talkative group, chatting an average of 826 minutes a month. Even Asians/Pacific Islanders, with 692 average monthly minutes, talk more than Whites, who use roughly 647 voice minutes a month.

African Americans and Hispanics also text the most. Hispanics send and receive around 767 SMS messages a month while African Americans send and receive around 780 – significantly more than Asians/Pacific Islanders (384 texts a month) and Whites (566 texts a month). The voice and text results are compiled from one year (April 2009-March 2010) of mobile usage data gathered by the Nielsen Company, which analyzed the cellphone bills of more than 60,000 mobile subscribers each month in the United States.

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One response to “African Americans, Women and Southerners Talk + Text The Most in the U.S.

  1. Sounds like a real justification to use mobile advertising messages to reach the African-American and Hispanic target markets.

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