The Rainbow Connections: Favorite Sites of African American Consumers

Depending on your personal cultural references, the “Rainbow Connection” reference might conjure up the dulcet tones of Kermit the Frog’s homage to “the lovers and dreamers” of the 70s, or perhaps the newest LGBT-focused magazine. Well, in this case, we’ve taken some liberties in redefining the “Rainbow Connection” by creating a new series of lists showcasing the best places to connect online with the colorful rainbow that is the multicultural consumer! See what we did there? RainbowConnection? Clever, we know.

Whether your industry is fashion, travel, tech, packaged goods or entertainment, your target consumer has a favorite site or blog where he or she can be reached. It’s up to YOU to find them, so let us guide you to a few of our favorites. First in this series, the African American consumer.

Travel: MyBlackJourney.com – Amtrak’s online travel portal for the African American traveler showcases cultural destinations for families, group trips, and individuals.
BlackAtlas.com – American Airlines created an online community that offers travel insights from an African-American perspective, hosted by author, director and “travel-expert-at-large,” Nelson George.

Fashion + Women Focused: ClutchMagazine – Clutch and their fashion-focused sister site CocoAndCreme, boast a HUGE readership of young, professional, African American women.
Fly (formerly FlyGirls) – Created by a African American female graphic designer, Fly includes all things beautiful, creative and inspirational in fashion, design, beauty, art, home decor and elements of pop culture.
Honorable mentions include MadameNoire, AFractionofFashion.com.

Gossip: Clearly, Bossip, NecoleBitchie and sites of their ilk feed the need for “time suck” online guilty pleasures. However, as many mainstream entertainment gossip blogs like E! News and People.com shy away from stories involving celebrities of color, some would say blogs like MediaTakeOut and Crunk+Disorderly were born out of necessity… or procrastination!

Entertainment + Music: Sites like Okayplayer.com [Brainchild of Ahmir “Questlove” Thompson, drummer for The Roots], 2DopeBoyz [an Okayplayer partner], and HighSnobiety.com [All things fresh + trendy] are tapped into what’s hot, current and really good [or really, really AWFUL] in the ever expanding world of music and music-related news. Honorable mention to BlackVoices.com.

AfAm News: Ta-Nehisi Coates’ Blog for The Atlantic – Nehisi Coates is a senior editor for The Atlantic, where he writes about culture, politics, and social issues for TheAtlantic.com and the The Atlantic magazine.
Racialicious.com – “A blog about the intersection of race and pop culture.”
PostBourgie – Snarky, smart and always relevant news and topics with a decidedly Afrocentric lean. Read their hilarious “About” section here.

Media + Film: ShadowandAct.com – A collective of writers, filmmakers, film critics and film enthusiasts, interested in discussing primarily film and filmmakers of the African Diaspora.

Anyone we should add to our list? Let us know!

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