For nearly four years, Amtrak and IMAGES have worked together on developing innovative campaigns about rail travel for multicultural audiences. It is because of that longtime relationship of success that when Amtrak, which is government-owned and partially government-funded, decided to focus a portion of their multicultural marketing efforts on the LGBT community, they again turned to IMAGES.
Gay groups such as the Human Rights Campaign welcome the travel industry’s allocation of marketing dollars toward the LGBT community and see the trend as a hallmark of progress. In the same Advocate piece, HRC spokesman Daryl Herrschaft noted, “Public sector operations are working in the same market as private, which has come to recognize and capitalize on the vast LGBT market.”
Read the entire Advocate article here.