Nike’s AMAZING “Write the Future” Ad Sets Viral Video Record

Now this is the way to do a commercial… given a Nike sized budget, of course. With 7.5 Million hits in 7 days, it’s the most-watched video in a week in YouTube history. And yes, it’s that good.

Just in time for the World Cup frenzy, “Write the Future” commercial set new records for most views in its debut week, and was directed by Mexican filmmaker Alejandro González Iñárritu, the director behind the critically-acclaimed films Babel, Amores Perros and 21 Grams.

According to

“Earl and Tiger” reached 6.3 million views in its first week and “Write the Future” achieved 7.8 million. The fact that “Write the Future” beat “Earl and Tiger” is even more impressive considering the fact that the latter hit the web amidst the Tiger Woods scandal. The current count for this new video on YouTube is 9.4 million.

Kudos to Nike for continuing to set the bar high!


One response to “Nike’s AMAZING “Write the Future” Ad Sets Viral Video Record

  1. I just read an article on Brand Channel, that breaks down the ad and is now being considered a curse. All of the teams and players featured have been eliminated from the World Cup. Kinda similar to the Madden Curse.

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