Do Black People Really Travel?

Well of course they do – it’s just that simple! But why would those in the travel industry even ask such a question? The reason is that in the minds of many travel agencies, advertisers, travel providers and most unfortunately, many African Americans, the thinking is that African American’s don’t travel as much as other racial groups. features African American-focused travel destinations.

Here are the hard facts: The mood among African Americans regarding travel, particularly millennials and baby boomers, is rapidly changing. African Americans ARE traveling in greater numbers and it is important that the travel industry understands and embraces this fact.

As we become more connected globally, there are more opportunities to see what other states, countries and continents have to offer by way of culture, food, music and landscape. By “visiting” locations via transportation industry websites, travel blogs and watching reality travel shows like the Travel Channel’s No Reservations with chef Anthony Bourdain, more tentative African American travelers are stepping out of their comfort zones and onto planes, trains and ships, heading to foreign destinations.

Let’s tackle two of the myths with two African American travel bloggers:

MYTH: African American’s don’t like the outdoors.

Rue Mapp, writer of, begs to differ. With a tagline like “Where Black People and Nature Meet,” it’s clear that, like the author, many African American’s love nature and have a “passion for natural spaces, farming, the outdoors” and “learning how to hunt and fish.”

MYTH: African Americans don’t like beaches because they can’t swim and don’t sunbathe.

Self described “recovering corporate attorney,” and travel blogger for USA Today and, Kelly Newsome writes the blog, where she chronicles her travels and philanthropic work around the world, including “downtime” on the beaches of St. Tropez, the Gili Islands of Indonesia and many more.

Some other sites leading the pack in disproving the “Blacks Don’t Travel” rule include, a new Amtrak travel portal focused on African American travel and culturally relevant destinations. Another is Black Atlas – a travel blog sponsored by American Airlines, with content specifically tailored for and provided by African American travelers.

So yes, not only are African Americans traveling, but they’re encouraging their friends, family and peers to do the same. Now the question is, will the travel industry continue to leave African American money on the table? That remains to be seen.

Need assistance making meaningful connections with African American and Hispanic travelers? Contact IMAGES USA at


2 responses to “Do Black People Really Travel?

  1. Of course we travel. I just returned from taking a group of girls (of color) on a travel & learning adventure excursion to St. John, an island in the US Virgin Islands. The common questions I was asked was: “Are these children at-risk?” and “Is this a sports team?” and “Are these girls here on a grant?” My response was always: “What makes you ask?” It is clear that the perception (for some) is that we don’t travel unless someone else is sponsoring the trip and/or unless we are on a sports team. I aim to change that….one brown girl at a time. =)

  2. I’ve been reading your blog once in a while and decided to reply for the first time, thank you for writing all of this!!
    Love it!

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