Take a moment and imagine your childhood without any shoes. We’ve blogged about TOMS Shoes marketing, message and movement, and tomorrow some IMAGES staffers are supporting TOMS One Day Without Shoes (ODWS), by going shoeless.
TOMS Shoes’ ODWS message is simple:
Through everyday encounters with domestic poverty, we are reminded to appreciate having food and shelter, but most of us all but forget about our feet. Food, shelter, AND shoes facilitate life’s fundamentals. Imagine a life without shoes; constantly aware of the ground in front of you, suffering regular cuts and scrapes, tending to infection after each walk, and enduring not only terrain, but heat and cold.
The problem is large, but the solution is simple. Wearing shoes and practicing basic hygiene can prevent both infection and disease due to unsafe roads and contaminated soil. By imagining a life barefoot, we can all contribute to the awareness of these conditions. On April 8th, communities, campuses, organizations, and individuals are banding together to walk barefoot for One Day Without Shoes. Take a walk with TOMS on April 8th, 2010.
Join IMAGES and folks around the world in supporting ODWS here. By participating, you’re raising awareness about the debilitating yet completely preventable foot diseases afflicting thousands of children around the world and what TOMS is doing to help. For One Day Without Shoes events near you, click here. Be sure to share your One Day Without Shoes story with us!