Wow. How did we miss this Bridgestone Superbowl ad? We just blogged about the sexist ads of yesteryear, and to echo the sentiment of one of our readers, the more things change, the more they stay the same. Clearly, Superbowl ads traditionally target men, but what about the women who watch the ads with them, or better yet, female sports fans?
It would be interesting to know how the men feel about being pandered to in this way.