Census Bureau’s ‘Children Count Too’ Awareness Campaign Features Nickelodeon’s Dora the Explorer

Nickelodeon’s Dora the Explorer is the new face of the U.S. Census Bureau’s “Children Count Too” public awareness campaign. Dora the Explorer, the popular children’s character on Nickelodeon’s award-winning animated preschool series, is addressing the importance of counting kids in the 2010 Census.

In partnership with the Census Bureau, Nickelodeon has produced several radio and television PSAs, Web banners and fact sheets, in both English and Spanish, where Dora and her friends remind families that “everybody counts on the census form, especially little kids” and encourage parents to include babies and young children on their 2010 Census forms. Most of the nation’s 120 million households will begin receiving census questionnaires by mail between March 15 and March 17.

“A complete and accurate count of our nation’s youngest is critical to their health and education, and the future strength of our communities and labor force,” said Census Bureau Director Robert Groves at a news conference at Mary’s Center, a nonprofit maternal and child care center serving immigrant communities in Washington.

“We’ve arrived at a crossroads in American history where it’s more important than ever for all of us to stand up and be counted,” said Samantha Maltin, senior vice president for integrated marketing and partnerships at Nickelodeon. “Dora the Explorer is an iconic bilingual character for American families of all backgrounds, and with her help, Nickelodeon will remind families how easy, important and safe it is to participate in the census.”

via Hispanic PR Blog


2 responses to “Census Bureau’s ‘Children Count Too’ Awareness Campaign Features Nickelodeon’s Dora the Explorer

  1. I think this is a great idea. A wonderful way to show children the importance of the census and how it affects their communities.

  2. What an excellent partnership!

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