Amtrak Launches, New Web Portal for African American Travel

IMAGES USA developed for Amtrak, highlighting culturally relevant destinations and travel ideas for African Americans.

Today, Amtrak launched its new culturally-focused Web site – – developed by Amtrak’s multicultural agency of record, IMAGES USA, just in time for Black History Month. The site serves as a comprehensive resource, connecting users to information about various destinations, rich with African American heritage. Last week, we posted about African American heritage-themed travel, and Amtrak has added some great destinations to this list, including in-station events to check out when you travel.

The site includes information about Amtrak destinations, family reunions, weekend escapes and Amtrak’s Travel Scholars program. Visitors can also link directly to information on current Amtrak promotions and discounts, as well as Amtrak’s community involvement efforts.

Darlene Abubakar, Amtrak’s director of national advertising, sees the new website as an opportunity for customers to foster connections through the relaxing nature of train travel: “By creating, Amtrak is reaching out to past, present and future customers who are looking for a convenient and relaxing transportation alternative to connect with each other and to visit cultural destinations throughout our vast route system.” includes information about heritage-themed cultural attractions, such as museums, historical landmarks, heritage festivals and events in cities with large African American populations, including Atlanta, Birmingham, Philadelphia, Memphis, New Orleans, Washington, D.C., New York City and Chicago – all cities served by one or more Amtrak trains daily. Users may also download Amtrak’s Family Reunion Planning Guide and learn more about Amtrak’s Travel Scholars program, made possible through a partnership with the United Negro College Fund.

Future site enhancements include an interactive community which will allow contributors to upload Amtrak-related photos and videos and share stories about their experiences on board.

For more information on Amtrak’s Black History events across the country, log onto or


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