Que Viva YouTube y Univision! In early 2010, YouTube will feature Univision Communications Inc. programming to drive more Spanish-speaking users to the site. Univision’s president of interactive media, Kevin Conroy, said the content will include re-runs and more recent TV shows, movies and original web series.
The deal includes shows like “Cristina”, “El Gordo y la Flaca” and “Escandalo TV,” belonging to Univision or its subsidiaries, Telefutura and Galavision. However, the deal is non-exlusive, allowing Univision to syndicate its video content to other networks, and YouTube to continue adding new Spanish-language partners, in addition to Azteca America and Batanga in the U.S., and RTVE in Europe, networks YouTube currently pulls in content from.
The companies will share revenue from advertising on and around the programs, with Univision getting the majority of the sales. The content, including TV programs and celebrity interviews, will come from three Univision networks and includes past and newer videos.
Chris Maxcy, head of content partnerships at YouTube, said Hispanic users accounted for around 6.4 million of YouTube’s unique visitors per month, and that this deal was part of an ongoing effort to better serve them.