Multicultural and Mobile: African American’s and Hispanics Lead Mobile Web Growth

A recent survey conduced by the Pew Research Center’s Internet & American Life Project finds that African Americans are the most active mobile device users, with 48% having used the Internet on a mobile device, and 29% going online with a handheld daily.

On the flipside, the percentage of English-speaking Hispanics who reported going online via a handheld between 2007 and 2009 climbed from 18 percent to 29 percent. The Hispanics surveyed were also the largest group surveyed to own a mobile phone.

Of note: the study was conducted in English. When Spanish-speaking Hispanics were included in the results, household Internet usage dropped to 37 percent compared to 68 percent of English-speaking Hispanics.

There is definitely an untapped opportunity among Spanish-speaking Hispanics here in the U.S. Unfortunately, politics and socioeconomic status do play roles in preventing easy marketing access to this subset.

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