After a competitive review, Amtrak has contracted with Atlanta-based IMAGES USA to create multimedia campaigns targeting the general market, along with media buying, public relations and promotional programs. The full campaign developed by IMAGES is scheduled to launch in targeted markets in the Midwest and Southeast in the fall.
“The Midwest/Southeast marketing team is excited about continuing our relationship with IMAGES USA,” said Amtrak Chief Marketing Officer David Lim.
“We will leverage our many years of Amtrak and travel industry marketing experience to drive brand awareness, ridership and revenues for Amtrak Midwest/Southeast,” said Bob McNeil, IMAGES Founder and President. “We love the brand, and we want to make Amtrak the first choice for business and leisure travel across the United States.” Congrats to the IMAGES Amtrak Teams!